Two friends who shared a passion for the outdoors had an Idea to create a sustainable clothing brand that would inspire others to seek the outdoors and the adventures that come along with it.

We truly believe in our message, which is to promote sustainability, community, and a healthy relationship between yourself and the planet that surrounds you. These ideas are a snippet of problems in the western world. The lack of community promotes a consumerist and individualistic mindset where fulfillment is found in unproductive manners, such as over indulgence in negativity and instantaneous gratification. The lack of inter-planetary relations with the people who inhabit it creates an unempathetic one sided pendulum of understanding that ultimately leads to poor sustainability practices and problematic thoughts of the world around us that lead to issues such as pollution and destruction of the outdoors that we so-call love.

Our goal is to use our platform and merchandise to sell ideas alongside our clothing, as well as allowing people and organizations of choice to represent themselves and their ideas through our clothing rather than us speaking for them. This push of our ideas will hopefully inspire other companies to follow suit and stop chasing profit.